Kresna Social Science and Humanities Research
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Garut Mountain business tourism mapping based on multidimensional scaling
Abstract
Mountain tourism is potential tourism in Garut Regency. This study aims to design a perception mapping of Garut Mountain tourism based on the preferences of tourists. It applied a quantitative method with survey design and the data were collected through observation, interviews, and questionnaires. The questionnaire was distributed to 100 potential visitors who are interested in mount climbing selected with a purposive sampling method. The data were then processed with multivariate multidimensional scaling (MDS) analysis tools and SPSS software. The result shows that of compared to other four mountain tourism, Mount Papandayan has best attributes including fresh air, unique places, beautiful nature, clean environment, interesting photo spots, correct navigation, complete facilities, water source, trekking activity, family travel, road access, alertness, and transportation. Meanwhile, Mount Cikuray, Mount Guntur, and Mount Talaga Bodas only have a few advantages. This study is expected as a consideration in the management development of mount tourism as a new agenda of the local government.
Declarations
Conflict of Interest Statement
The author (s) declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Copyright and permissions
Copyright (c) 2021 Dini Turipanam Alamanda, et.al. Dini Turipanam Alamanda , Grisna Anggadwita , Wati Susilawati , Tati Purwati
This work is licensed under a Creative Commons Attribution 4.0 International License.
Bibliographic Information
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Submitted
1 April 2021 -
Revised
10 July 2021 -
Published
4 January 2021