Full Lenght Article
Garut Mountain business tourism mapping based on multidimensional scaling

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Open Access

Abstract

Mountain tourism is potential tourism in Garut Regency. This study aims to design a perception mapping of Garut Mountain tourism based on the preferences of tourists. It applied a quantitative method with survey design and the data were collected through observation, interviews, and questionnaires. The questionnaire was distributed to 100 potential visitors who are interested in mount climbing selected with a purposive sampling method. The data were then processed with multivariate multidimensional scaling (MDS) analysis tools and SPSS software. The result shows that of compared to other four mountain tourism, Mount Papandayan has best attributes including fresh air, unique places, beautiful nature, clean environment, interesting photo spots, correct navigation, complete facilities, water source, trekking activity, family travel, road access, alertness, and transportation. Meanwhile, Mount Cikuray, Mount Guntur, and Mount Talaga Bodas only have a few advantages. This study is expected as a consideration in the management development of mount tourism as a new agenda of the local government.

Declarations

Conflict of Interest Statement

The author (s) declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Bibliographic Information

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  • Submitted
    1 April 2021
  • Revised
    10 July 2021
  • Published
    4 January 2021