Kresna Social Science and Humanities Research
Full Lenght Article
Internet Marketing as an Important Tool in Digital Business Transformation
Received 19 October 2022, Published 20 April 2022
Abstract
The article examines the impact of internet marketing on the development and establishment of entrepreneurship, and highlights the characteristics of internet marketing in the establishment and development of a business entity. The role of internet marketing in attracting the target audience is defined. The areas of internet marketing usage, as well as modern digital trends for a successful marketing strategy are given.
Keywords
Declarations
Conflict of Interest Statement
The author (s) declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
References
What is Digital Marketing? - Definition from Techopedia. technologypedia.com.
Bozhuk S.G., Krasnov A.S. Development of marketing research methods of consumer behavior in a virtual environment. practical marketing. 2016. No. 12-1 (2381). pp. 11-16.
Krasnova S.A., Krasnov A.S. Brand-image as a tool for differentiating positioning of the university in the market of educational services. Information technologies and systems: management, economics, transport, law. 2015. No. 2 (16). pp. 175-177
What is internet marketing: a detailed analysis of the most important tool for business promotion. URL: https://bizbe.biz/base/term/47-chto-takoeinternet-marketing.html
Krasnov S.V., Krasnova S.A. Improving the efficiency of managerial decision-making when using the semantic component in the enterprise information system. Problems of economics and management in trade and industry. 4 (4) 2013 S. 21-25 URL: https://www.elibrary.ru/item.asp?id=21306349
Copyright and permissions
Copyright (c) 2022 Jahongir Isoxonovich Mamarizoev Jahongir Isoxonovich Mamarizoev
This work is licensed under a Creative Commons Attribution 4.0 International License.
Bibliographic Information
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Submitted
19 October 2022 -
Revised
19 October 2022 -
Published
20 April 2022